What is Digital Marketing?


Digital Marketing is one of the course which is generating a lot of interest in the market. So, what is digital marketing and why is it so important? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet. It also includes mobile phones, display advertising,
and other digital medium.

People are consuming more and more digital content daily – on mobile phones, laptops, desktop computers at work, and more – and companies have recognized this and are adapting their marketing strategies.

Why Is Digital Marketing So Popular?

Digital marketing is getting popularity because it is not only rapidly growing force in the current marketing field, but it will be the future of marketing ahead.
It also seems likely that digital media will soon replace more traditional forms altogether. There's no denying that the world is rapidly shifting from analogue to digital.

Firstly, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign., such as, can send a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign., and potentially reach a wider audience.

Modules

SEO

On Page, Off Page

Basics of search engine

SMM

FB Adverts, Twitter,..

How to create ads and publish.

Video Marketing

Youtube and other channels

How to create video ads

Google Ad sense

Google Ad sense

SMO

Social Media

How promote a brand

Email Marketing

Gmail, Other..

Introduction to email marketing...

ORM

Online Reputation Management

Online Reputation Management

Content Marketing

Content Marketing

How to write

SEM

Google Adwords

Text Ads, Display Ads, Video Ads, PPC

Mobile Marketing

WhatsApp,..

How Marketing work on mobile

Google Analytics

Web Traffic Analytics

How to link to a website, how to generate reports

Affiliate Marketing

Affiliate Marketing

Amazon, Flipkart and other

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